Origin of Craftsmanship

In the heart of Lisbon, in 2003, Bruno Alves was born with an innate creative spark. From a young age, he envisioned a world where every piece of clothing transcended mere fabric, becoming a canvas of personal expression. This vision ignited a relentless pursuit of excellence, a journey that would ultimately give birth to Atayeh.

The Essence of Unforgettable

In 2018, the seed of his dream was planted with the inception of BroknHeart Club, a brand steeped in the influences of hip-hop culture. The debut collection, Red Roses: The Collection, featured 40 exclusive pieces, each a testament to Bruno’s mantra: Be Unforgettable. With every stitch, a story was woven, encapsulating the essence of individuality.

A New Era

The evolution continued in 2019 as Bruno redefined his identity with A Broken Lion, blending his artistic vision with a personal touch. Inspired by nature's beauty and his childhood memories, this chapter was marked by ambition, though the financial challenges halted its unfolding. Nevertheless, the spirit of the lion remained — a symbol of resilience and strength.

Resurgence and Renewal

In the wake of global uncertainty, the pandemic ignited a creative renaissance within Bruno. During the quietude of 2020 to 2022, he harnessed his artistry, birthing countless designs that would lay the groundwork for his next venture. The result? A powerful rebirth: Atayeh — a name whispered in celebration of triumph and achievement.

Crafting Legacy

With Atayeh, the philosophy evolved, encapsulating a singular ethos: Unforgettable. This new branding is more than a name; it’s a movement — a commitment to embody the elegance and luxury synonymous with timeless design. Each collection is carefully crafted, embodying minimalism, comfort, and practicality, while honoring the artisanal craftsmanship rooted in the brand’s core.

One

In 2024, the world witnessed the unveiling of One, a collection that harmonizes innovation with tradition. Each piece, from Balsamic Black to Coconut White, reflects an unwavering dedication to quality and artistry. Meticulously produced in Greece, adorned with handcrafted embroidery from Alentejo, these garments invite wearers to not just dress, but to embody elegance.

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The Path Ahead

As Atayeh continues to write its narrative, the future gleams with promise. Each garment is a step forward, a celebration of individuality, and an invitation to partake in a journey of luxury. We will continue to write.